I start with the person.
Not the wardrobe.
Because the clothes are never really the problem.
The problem is almost always the system behind them or the absence of one. A wardrobe that works isn't one that has the right things in it. It's one built around a clear idea of who you are and how you actually live.
ORIGIN
I started with psychology, studying for three years and becoming fascinated by the way identity, perception, and behaviour shape the choices we make.
Then I moved into fashion design, where I learned to understand clothing from the other side: proportion, construction, materials, and the visual language of clothes.
Ignite Your Style is what happened when those two worlds found each other. Because I understood that what we wear is never just about clothes. It’s about who we are, how we see ourselves, and how we want to move through the world.
What I Do Differently
I don't impose an aesthetic. I work with yours and build on it. My clients leave with a filter that belongs to them: a standard that is internal and non-negotiable, not a shopping list they'll forget. Not a style that works only while I'm still there.
I don't always have the answer. But I know how to get to one and I’ll see it through until we do.
That's the commitment.