Why I Do What I Do
I believe everyone deserves to feel confident and empowered, no matter their starting point. Style isn’t about perfection, it’s about authenticity. My mission is to help you discover yours.
About Me.
My name is Alexandra, and I am an accredited Personal Stylist and Image Consultant with over six years of experience helping both men and women transform not only their wardrobes but also their confidence and self-expression. My journey into styling began with a lifelong love for fashion—I hold a Bachelor’s degree in Fashion Design from UAD Cluj-Napoca—but over the years, I’ve come to realize that styling is about so much more than clothes. It’s about connection, confidence, and authenticity—helping people feel truly seen and empowered.
I’ve had the privilege of working with clients from all walks of life: professionals seeking a polished image, individuals navigating life transitions, and those simply wanting to feel their best every day. What drives me is the transformative power of style—the moment a client lights up when they see themselves in a new way is why I do what I do.
Values
Fashion has always been more than clothing to me—it’s a form of expression, confidence, and creativity. But as I deepened my career in styling, I couldn’t ignore a hard truth: the fashion industry is one of the world’s leading contributors to pollution and waste. Reconciling my love for fashion with its environmental impact was a challenge, but it also became a turning point.
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I chose to educate myself, and what I discovered is that sustainability is complex; it can feel overwhelming. But I truly believe small, intentional changes—made by each of us—can lead to lasting transformation.
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My values are rooted in creativity, authenticity, and responsibility. I want every client I work with to feel empowered and confident, while also giving them tools to make better choices.
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